Our Brand

Corporate identity

The corporate brand synthesises and visually expresses the company's identity, projecting our values and aspirations. Starting from the brand's basic elements, a graphic language with its own personality is developed that is reflected in the different environments and supports.

The visual and conceptual territory defined by the Adif Alta Velocidad brand identifies and differentiates us, conveying our vision and business purpose, and reflecting our value proposition to society. Thus, based on the brand, the core that articulates the narrative of the entity is built:at Adif Alta Velocidad we work to improve people's lives, assuming and deploying a firm commitment to a truly sustainable model of mobility and society.

OUR IDENTITY FEATURES:

the essential characteristics of the business project and our understanding of the role of Adif Alta Velocidad in society are:

  • We offer a high quality and technologically advanced public railway infrastructure service, linking the country, operated neutrally in a deregulation environment, and prioritising the safety of all our operations.
  • We carry out effective, efficient and transparent management, which is committed to a strategic vision based on our responsibility as a public service entity and oriented towards sustainable development from an integral perspective.
Algunos pictogramas de la marca.

OUR IDENTITY FEATURES:

the essential characteristics of the business project and our understanding of the role of Adif Alta Velocidad in society are:

  • We offer a high quality and technologically advanced public railway infrastructure service, linking the country, operated neutrally in a deregulation environment, and prioritising the safety of all our operations.
  • We carry out effective, efficient and transparent management, which is committed to a strategic vision based on our responsibility as a public service entity and oriented towards sustainable development from an integral perspective.

Brand Attributes

The brand integrates elements that suggest its field of activity: the tracks that disappear into the horizon connect us and facilitate the progress of society; the triangular shape of the symbol and its color give it a natural and landscape‑oriented character, as well as a solid geometry and the subtle suggestion of the “A” in Adif Alta Velocidad.

Brand Values

Natural
The colors associated with nature express the commitment to the environment and the dedication of resources to support the balance of the surroundings.
Solid
The solidity of the brand reflects the strength and safety of a company that manages the country’s railway infrastructures efficiently, improving day by day and adapting to new market needs.
Human

The rounded, friendly and smooth strokes speak of a company open to everyone, socially committed, run by people for people, accessible, with a close approach and capable of anticipating the needs and expectations of all citizens.

Brand office

The function of the Adif Alta Velocidad Brand area is to direct and coordinate its brand strategy, by developing the necessary tools: corporate visual identity programme and brand apps in the different areas of the company, as well as its external projection, strategic positioning, brand architecture, and so on.