The corporate brand synthesises and visually expresses the company's identity, projecting our values and aspirations. Starting from the brand's basic elements, a graphic language with its own personality is developed that is reflected in the different environments and supports.
The visual and conceptual territory defined by the Adif Alta Velocidad brand identifies and differentiates us, conveying our vision and business purpose, and reflecting our value proposition to society. Thus, based on the brand, the core that articulates the narrative of the entity is built:at Adif Alta Velocidad we work to improve people's lives, assuming and deploying a firm commitment to a truly sustainable model of mobility and society.
OUR IDENTITY FEATURES:
the essential characteristics of the business project and our understanding of the role of Adif Alta Velocidad in society are:
- We offer a high quality and technologically advanced public railway infrastructure service, linking the country, operated neutrally in a deregulation environment, and prioritising the safety of all our operations.
- We carry out effective, efficient and transparent management, which is committed to a strategic vision based on our responsibility as a public service entity and oriented towards sustainable development from an integral perspective.