Our Brand

Corporate identity

The corporate brand synthesises and visually expresses the company's identity, projecting our values and aspirations. Starting from the brand's basic elements, a graphic language with its own personality is developed that is reflected in the different environments and supports.

The visual and conceptual territory defined by the Adif Alta Velocidad brand identifies and differentiates us, conveying our vision and business purpose, and reflecting our value proposition to society. Thus, based on the brand, the core that articulates the narrative of the entity is built:at Adif Alta Velocidad we work to improve people's lives, assuming and deploying a firm commitment to a truly sustainable model of mobility and society.

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OUR IDENTITY FEATURES:

the essential characteristics of the business project and our understanding of the role of Adif Alta Velocidad in society are:

  • We offer a high quality and technologically advanced public railway infrastructure service, linking the country, operated neutrally in a deregulation environment, and prioritising the safety of all our operations.
  • We carry out effective, efficient and transparent management, which is committed to a strategic vision based on our responsibility as a public service entity and oriented towards sustainable development from an integral perspective.

The Adif Alta Velocidad brand, through its graphic design, seeks to project the following attributes and values:

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Values and attributes of the Adif Alta Velocida Brand
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Natural
The colours associated with nature express our commitment to the environment and the use of resources to balance the environment.
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Robust
The robustness of the brand reflects the strength and security of a company that manages the country’s railway infrastructures in an optimal way, improving day by day and adapting to the new market needs.
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Human
The rounded, gentle and smooth lines speak of a company that is open to all, socially committed, run by people for people, accessible, with a friendly attitude that anticipates the needs and expectations of all people.
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Evocative
The Brand incorporates elements that suggest its scope of action: the tracks that fade into the horizon put us in contact with and facilitate the progress of society; the triangular shape of the symbol and its colour bestow it with a natural and landscape-like character, in addition to robust geometry and the suggestion of the A of Adif Alta Velocidad.

Brand office

The function of the Adif Alta Velocidad Brand area is to direct and coordinate its brand strategy, by developing the necessary tools: corporate visual identity programme and brand apps in the different areas of the company, as well as its external projection, strategic positioning, brand architecture, and so on.
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Download of the Adif Alta Velocidad logos

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